Inbound Marketing: Instagram

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Top 3 Instagram Tips for Business

Instagram logo made of multiple colors for inbound marketing

What metrics matter the most on Instagram

What should your really be looking for to judge the effectiveness of your Instagram posts and activity?  The real activity that brings a return on investment with Instagram is Discovery.  Discovery.   REACH, PROFILE VIEWS AND CLICKS OR OTHER ACTIONS. One of the most useful ways to utilize Instagram to grow your brand is to reach new people. Reaching the right people requires a fundamental understanding of discovery metrics, more so than just looking at likes.

Get the Pantone Colors of the Year Values and Hex Codes:

Ultimate Gray Color Values
Pantone: 17-5104 TCX (Cotton), Cool Gray 7 C (Solid Coated Ink)
RGB: 151, 153, 155
HEX/HTML: #97999B
CMYK (approximation): 44, 35, 34, 1

Illuminating Color Values
Pantone: 13-0647 TCX (Cotton), 106 C (Solid Coated Ink)
RGB: 245, 223, 77
CMYK (approximation): 6, 7, 82, 0

Why Ultimate Gray and Illuminating were selected

“What we were trying to demonstrate was how you have different elements that come together, and it’s that coming together that expresses the strength and the hopefulness,” said Eiseman from Pantone

Therapeutic Colors

“It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent,” said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.


Color pencils set

Color Palettes and Rules Explained

Learn all about color palettes from one of the industry's authorities - Adobe. Also, get free tools to make your designs pop !

start with two to three colors to use throughout your website here is an complimentary color palette

How Colors Influence Buyers Decisions

See how the top brands build trust, credibility and convey an emotional appeal with the right colors. learn the tricks of the trade to design like a pro.

how to pick the right font pair for your website project or design typeface

How to Pick the Perfect Font Pair

Design like a pro and build a beautiful website. In this post we cover typography, the one design element you can't afford to ignore.

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