Discover Design

Home / Blog 

RSS Guides Tutorials Feed

Some of the best things in SEO are free.  Learn about it here.  First Name, business name, and business address are only required for the free listing tool to work.  Your data is kept secure

Pantone's Colors of the Year for 2021: Ultimate Gray and Illuminating

Pantone's Colors of the Year for 2021

How Pantone's color and design express meaning in 2021

Pantone, the color authority for the design industry — has revealed not one, but two hues for its Color of the Year for 2021: the neutral Ultimate Gray and vibrant Illuminating!

pantone Build Your Online Presence

Pantone’s proposal is “strength in optimism” as we enter 2021, dovetailing different elements to form a strong bond and hopefulness. There’s no denying that this is going to influence the design industry and businesses in a big way this year. Here’s what you need to know and a full guide to color rules and color palettes to make great designs.  Read the full Pantone Colors of the Year story  below by CNN and Creative

Get the Pantone Colors of the Year Values and Hex Codes:

Ultimate Gray Color Values
Pantone: 17-5104 TCX (Cotton), Cool Gray 7 C (Solid Coated Ink)
RGB: 151, 153, 155
HEX/HTML: #97999B
CMYK (approximation): 44, 35, 34, 1

Illuminating Color Values
Pantone: 13-0647 TCX (Cotton), 106 C (Solid Coated Ink)
RGB: 245, 223, 77
CMYK (approximation): 6, 7, 82, 0

Why Ultimate Gray and Illuminating were selected

“What we were trying to demonstrate was how you have different elements that come together, and it’s that coming together that expresses the strength and the hopefulness,” said Eiseman from Pantone


Therapeutic Colors

“It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent,” said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.

Professional design options for any budget

Design elements like typography, color schemes, and layout have a real impact on how your brand is perceived.  To get started, the first step is to understand your audience and align your brand with the right personality.  For instance, a medical office might want to research color psychology and font pairings that convey familiarity, trust, and credibility.  Subconsciously, visitors will be more likely to get a positive impression.  In consistencies in visual messages from your design and your content can trigger subconscious conflicts causing uncertainty in potential customers.  Even though it’s on a subconscious level, the impacts are real and we have all experienced when something “just didn’t feel/look right.”  This is why design matters!

Experienced designers for any budget

We encourage you to contact us and visit our packages below for a fully professional design including branding and discovery.  We help build your customer profiles, research your industry, and deliver value-added results.  Visit our marketplace, check out the package below, and browse the resources on the right including Vetted designers!



1. Got Print Discounts

Business Cards, brochures and more
The VistaPrint alternative with great quality! Level up your professional image with these affordable packages.
got print the vista print alternative


2. Ultimate Design App!  You’re gonna love Canva!

professional social media presence, scheudled posts, web ready images, cards, logos, resumes, incredible info graphics and eBooks, plus MUCH MORE. this if for you! I use it everyday and it’s the best design money I have spent.

3. Try Canva Free for 30 Days

check out their Linkedin special designs here – linkedin Hacks!

4. Vetted Design Partners

Best Quality Logo on Fiverr | 83K+ Happy Clients Worldwide!  Visit wepefectionist  fiverr minimalist logo design artist top-rated

Color pencils set

Color Palettes and Rules Explained

Learn all about color palettes from one of the industry's authorities - Adobe. Also, get free tools to make your designs pop !

start with two to three colors to use throughout your website here is an complimentary color palette

How Colors Influence Buyers Decisions

See how the top brands build trust, credibility and convey an emotional appeal with the right colors. learn the tricks of the trade to design like a pro.

how to pick the right font pair for your website project or design typeface

How to Pick the Perfect Font Pair

Design like a pro and build a beautiful website. In this post we cover typography, the one design element you can't afford to ignore.

Are you ready to start?

Build a website and grow your online presence today

Flat Build Your Online Presence
BJ Blackburn logo litespeed cloud hosting for resellers on amazon and ebay specializing in small business websites | Corp

We Build your online presence & e-commerce tech stack and so you can grow your business.  We are the #1 Agency that’s heads over heels for protecting local business!  

Who we are at | BJ Blackburn

We are Your digital marketing & SaaS agency.  Helping build your business with the right online presence and reach people at the right time, with the right solutions, at the right place along the new customer journey. 

BJ Blackburn from Savannah GA owner of and web agency

Marketing Automation, SEO, Social Media, Measurement and Optimization. We are based in Savannah, GA and love what we do!  Get the right tools to make a BIG impression online.  Contact us today for a free consult  


Follow us on social media for news, updates, daily posts including tips, and more.  Stay connected for new releases and special offers.