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Pantone's Colors of the Year for 2021: Ultimate Gray and Illuminating
How Pantone's color and design express meaning in 2021
Pantone, the color authority for the design industry — has revealed not one, but two hues for its Color of the Year for 2021: the neutral Ultimate Gray and vibrant Illuminating!
Pantone’s proposal is “strength in optimism” as we enter 2021, dovetailing different elements to form a strong bond and hopefulness. There’s no denying that this is going to influence the design industry and businesses in a big way this year. Here’s what you need to know and a full guide to color rules and color palettes to make great designs. Read the full Pantone Colors of the Year story below by CNN and Creative
Get the Pantone Colors of the Year Values and Hex Codes:
Ultimate Gray Color Values
Pantone: 17-5104 TCX (Cotton), Cool Gray 7 C (Solid Coated Ink)
RGB: 151, 153, 155
CMYK (approximation): 44, 35, 34, 1
Illuminating Color Values
Pantone: 13-0647 TCX (Cotton), 106 C (Solid Coated Ink)
RGB: 245, 223, 77
CMYK (approximation): 6, 7, 82, 0
Why Ultimate Gray and Illuminating were selected
“What we were trying to demonstrate was how you have different elements that come together, and it’s that coming together that expresses the strength and the hopefulness,” said Eiseman from Pantone
“It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent,” said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.
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Design elements like typography, color schemes, and layout have a real impact on how your brand is perceived. To get started, the first step is to understand your audience and align your brand with the right personality. For instance, a medical office might want to research color psychology and font pairings that convey familiarity, trust, and credibility. Subconsciously, visitors will be more likely to get a positive impression. In consistencies in visual messages from your design and your content can trigger subconscious conflicts causing uncertainty in potential customers. Even though it’s on a subconscious level, the impacts are real and we have all experienced when something “just didn’t feel/look right.” This is why design matters!
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