The Hook | What you need to know before you buy your domain name
the-hook-|-what-you-need-to-know-before-you-buy”>The Hook | What you need to know before you buy
Not Just Higher Costs but Self-Imposed Switching Costs
What are the Turn-key Solutions Options
Choosing a domain name
What if I already have a domain?
Limitations when Registering
Picking a Domain – The basics
So who is the recommended provider and why?
We often find out during year two that our initial search for what’s the best place register or renew a domain at many domain name registrars didn’t yield great results. Unfortunately, this is a common occurrence to unsuspecting consumers or entrepreneurs & has happened to me when searching for the best place to register or renew my domain. Part of sitelead’s mission is to reduce vendor bloat and help individuals and businesses of any size make the right choice when buying a website domain name or service like hosting without having to learn things the hard way!
What you need to know from some well-known providers & domain name registrars
First, resist the enticing deals for free domains and flashy sites that are flaunted by domain registrars or other online companies. It is imporant to get an understanding of the basics before you do anything and you can do that right here at SiteLead.net!
Domain Name Registrars
Domain Name Registrars – The origin of you domain name. A domain name registrar is a company that manages the reservation of Internet domain names. A domain name registrar must be accredited by a generic top-level domain (gTLD) registry or a country code top-level domain (ccTLD) registry. A registrar operates in accordance with the offering web services. guidelines of the designated domain name registries… Wiki read more
What usually happens is, a customer will opt-in for the offer and get started building their perfect site with loads of awesome content! After a year of raising and nurturing our web baby, you find out the price to renew is 10x more than expected for another year! In addition, you are now made aware that there are additional charges to renew an SSL certificate and domain privacy so your real name, address, email, and phone number aren’t broadcasted to the whole world. Sometimes this might even be the first time you heard of either and, we didn’t even get to the website or hosting yet – yikes! The big hit to the wallet is disappointing to say the least but Sometimes, no matter the cost, we stay. Like some in bad relationships, we stay because “it’s just easier” and maybe things will get better. They won’t.
Don’t get held hostage by your domain registrar or webhosting company
It’s a basic economic principle and is one that is used to the fullest extent in this industry – there are a lot of competitors, low barriers to entry, and some companies bundle creative packages for niche markets while other pull levers such as systematically creating a situation where the buyer is now in a position in that the switching costs are extremely high. This occurs because of all the time invested in building your site over the year. This situation causes us to perceive the switching costs as being higher than just breaking it off. Sometimes this can be true when platforms don’t allow you to download your products, content, images, and even your domain name! Before signing up for a free domain and template website, be sure to find out how you export your mailing list, products, and content. As well as the annual renewal costs for everything included in the package. This can be found on their website after a little digging.
Squarespace & Wix Alternatives: Why Squarespace and Wix are bad for SEO and ROI
To see what the going rate was these days for template type services are, we checked out Squarespace. First thing we found after several scrolls further down the page was this: “We’ve traditionally offered one free domain with the purchase of an annual Squarespace plan, and now anyone with a paid Squarespace site can register domains for $20 to $70 per year each.” This did include the SSL but we found that many users complained that their auto-SSL caused errors in Google Chrome like below. These providers also greatly limit your ability to perform SEO on your website with very limited capabilities to alter links, generate backlinks, add alt image data, and much more. Another big drawback regarding Squarespace is that you cannot use a premium domain. This is unfortunate and limits the ability to find that perfect domain. We found that not just Squarespace was charging high prices for TLD’s but many other providers too.
What are premium domains?
A premium domain is one that had previously been registered and has since been sold for any reason. This limits the ability to use many good domain names on certain platforms.
Choosing a domain name
When you’re choosing a new domain name, think about your purpose and objectives for your site. How would people search for your product, service, or content? What search terms would they use or keywords when they are typing in a search engine (or browser these days). Ideally, you would want that to match your site’s purpose or brand. However, think about the biggest brands in the world, what do they have in common? Short, easy to pronounce, easy to remember. This is not an all-encompassing rule as there are lots of examples of the opposite. However, I recommend memorable and short as the first priority and preferably with a standard TLD like .com, .net, .co, .org, or even a glamour TLD sometimes works like solutions.guru or bestbread.us but use with caution. Check out the FAQ below for a power tip guaranteed to improve ranking, cash flow, and build your personal brand.
Picking a Domain – The basics in 4 steps to pick a great domain name
- Most Domains can have between 3 and 63 characters. Keep in mind that shorter domain names are easier to remember.
- Some domain names will violate intellectual property rights if they include words such as Amazon or GoDaddy. This is something you want to stay far away from.
- Domains can only have letters, numbers, and hyphens. You can’t add symbols like $ and *. Most Domains with special characters (such as ü, é, or ñ) should be avoided as they will not function properly on all browsers. If a browser can’t display the character, it will reformat the domain with extra characters and dashes. For example, the domain “übercool.de,” redirects to “xn--bercool-m2a.de” in unsupported browsers.
- Domains may be subject to state and local sales taxes. If your domain is subject to tax, you’ll see it added at checkout.
Three ways to use your domain
Create a new website: Set up a new website with Websites + Marketing
Set up email:
Create a domain based email address.
Connect to an existing website:
Use our wizard to connect your domain to a website built elsewhere, such as Facebook, Instagram, YouTube Channel or any other site!
What if I already have a domain name?
If you own a domain name purchased through a provider (like GoDaddy or Namecheap), it’s not too complicated update your DNS to point to a new or existing website. Another option is to transfer your domain away from the registrar to your new services provider. Keep in mind, it requires a 60 day waiting period after initial purchase transfers your domain to a new registrar.
What you can’t do when registering a domain name
1. You can’t register a domain name that’s already registered by someone else.
2. Some country TLDs are restricted
3. You can’t register premium domains with some providers like
So who is the recommended provider and why?
Personally, I found Godaddy to have consistent piecing, phenomenal renewal rates, and if you purchase through their partners, like us, you receive a discount and a Free SSL. Namecheap, Name Hero, and a few others are very good as well but I prefer the Godaddy interface and smart suggestions their tool provides. We can help you carefully select the right domain
What makes us different
Our domain and hosting plans are Flexible & Transparent when it comes to pricing. Our model is based on pay as you go plans and work with your business! All packages include Enterprise level Cloud Servers. Our cloud storage is partitioned for your company on several platforms depending on your needs. Get your own space, control panel, and industry leading tools for a surprisingly low price. Our mission is to level the playing field for SMBs so the opportunity to have a great customer experience and professional website is there. The foundation is built on performance, reliability, and ease of use – we use cutting edge tech, Our Cloud Hosting is run on Full SSD Drives with Litespeed Technology, Cloudflare with Premium Railgun CDN, and great service. We are part of the AWS Partner Program and other cloud providers and take care of all the complexities so you don’t have to.
What is Cloudflare CDN and Litespeed?
Cloudflare with Railgun protects the entire IP subnets from DDoS attacks, while also accelerating network traffic. This network has a capacity of over 37 Tbps and spans more than 200 cities in 95 countries. Our network allows us to be within 100ms of 95% of the Internet-connected population globally. This is especially important for latency-sensitive applications such as Voice over IP (VoIP) and custom gaming protocols. Litespeed Technology is a premium server technology that performs up to 20x faster than standard options like Apache. This also includes a powerful caching system that is optimized for WordPress sites and more.
The Cloudflare Content Delivery Network (CDN) with Railgun, provides amazing flexibility. This has proven to be option that is more all-inclusive than any other platform. Finding the right one for your needs, goals, strategy will depend on several things. We try to make it easy for anyone starting out because there are hidden costs and tons of considerations to calculate.
How does Railgun and the CDN work?
Railgun is a web proxy system built for Cloudflare, that allows dynamic content for a website (such as the HTML) to be cached, while also allowing changes to the site to appear instantly. Railgun is currently available to customers with the Business and Enterprise plan, or via one of Cloudflare’s Optimised Plans